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Get Clients Now! : A 28-Day Marketing Program for Professionals and Consultants
I like models and charts but I shy away from set formulas or programs. So, I was pleasantly surprised to find that Get Clients Now! offers something for everyone. It seems a little bit like the new Weight Watchers Program with the concept of arranging your points in a manner that best suits your current goals. In fact, C. J. Haden uses the concept of a daily meal plan as part of the 280 day marketing plan.
First, she identifies the six key strategies for marketing:
Hayden provides about 20 specific actions under each of the six strategies. Then comes the plan which has three sections:
A formula? Perhaps. But you get to pick what you want to do and accomplish in a straight forward way. It is easy to track by using the worksheets. What I really like is that when you complete the cycle, you can go back, set new targets or areas to work on and begin the 28 day program again. Am I going to do it? Well, I borrowed this book and just ordered it on-line. By the time you are reading this, I should be filling in the worksheet and beginning my own program. Based on this months editorial, I think my plan will be clear. Ask me next month on how it is going.
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