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The Platinum Rule!
Let me introduce you to an old tool that has
finally come on-line. Here it is, a cost effective assessment
that is easy to use / understand and has the capability of having a
multi-rater feedback process. This is what I have been looking
for over the past two years and it took Tony Alessandra to provide it.
I have known of Tony's work for about 15 years and know that the model
is a good one. I have worked with it in training and one on one
coaching. Now it is fully automated.
Click below to find
out how you too can add this to your toolkit.
coaching source and resource for assessment tools
our what other Associates are saying about this Assessment
The Platinum Rule by
Dr. Tony Alessandra
We have all heard of
the Golden Rule-and many people aspire to live by it. The Golden
Rule is not a panacea. Think about it: "Do unto others as you
would have them do unto you." The Golden Rule implies the basic
assumption that other people would like to be treated the way that
you would like to be treated.
The Alternative to the
Golden Rule is the Platinum Rule:
"Treat others the
way they want to be treated." Ah hah! What a difference. The
Platinum Rule accommodates the feelings of others. The focus of
relationships shifts from "this is what I want, so I'll give
everyone the same thing" to "let me first understand what
they want and then I'll give it to them."
A Modern Model For
The goal of The
Platinum Rule is personal chemistry and productive relationships.
You do not have to change your personality. You do not have to roll
over and submit to others. You simply have to understand what drives
people and recognize your options for dealing with them.
The Platinum Rule:
Discover the Four Basic Business Personalities -
And How They Can Lead You to Success
by Anthony Alessandra, et al
The Platinum Rule
divides behavioral preferences into four basic styles:
Everyone possesses the
qualities of each style to various degrees and everyone has a
dominant style. For the sake of simplicity, this article will focus
only on dominant styles.
For Coaches only who want to try it out first, you may
purchase it for a limited time using a
You must put in User Code 3456 just
above your credit card information.
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Off - You won't regret it!
Directors are driven by
two governing needs: to control and achieve. Directors are
goal-oriented go-getters who are most comfortable when they are in
charge of people and situations. They want to accomplish many
things-now-so they focus on no-nonsense approaches to bottom-line
expedience and are not afraid to bend the rules. They figure it is
easier to beg forgiveness than to ask permission. Directors accept
challenges, take authority, and plunge head first into solving
problems. They are fast-paced, task-oriented, and work quickly and
impressively by themselves, which means they become annoyed with
Directors are driven
and dominating, which can make them stubborn, impatient, and
insensitive to others. Directors are so focused that they forget to
take the time to smell the roses.
friendly, enthusiastic "party-animals" who like to be
where the action is. They thrive on the admiration, acknowledgment,
and compliments that come with being in the lime-light.
primary strengths are enthusiasm, charm, persuasiveness, and warmth.
They are idea-people and dreamers who excel at getting others
excited about their vision. They are eternal optimists with an
abundance of charisma. These qualities help them influence people
and build alliances to accomplish their goals.
Socializers do have
their weaknesses: impatience, an aversion to being alone, and a
short attention span. Socializers are risk-takers who base many of
their decisions on intuition, which is not inherently bad.
Socializers are not inclined to verify information; they are more
likely to assume someone else will do it.
analytical, persistent, systematic people who enjoy problem-solving.
Thinkers are detail-oriented, which makes them more concerned with
content than style. Thinkers are task-oriented people who enjoy
perfecting processes and working toward tangible results. They're
always in control of their emotions and may become uncomfortable
around people who very out-going, e.g., Socializers.
Thinkers have high
expectations of themselves and others, which can make them
over-critical. Their tendency toward perfectionism-taken to an
extreme-can cause "paralysis by over-analysis." Thinkers
are slow and deliberate decision-makers. They do research, make
comparisons, determine risks, calculate margins of error, and then
take action. Thinkers become irritated by surprises and glitches,
hence their cautious decision-making. Thinkers are also skeptical,
so they like to see promises in writing.
Relaters are warm and
nurturing individuals. They are the most people-oriented of the four
styles. Relaters are excellent listeners, devoted friends, and loyal
employees. Their relaxed disposition makes them approachable and
warm. They develop strong networks of people who are willing to be
mutually supportive and reliable. Relaters are excellent team
risk-aversive. In fact, Relaters may tolerate unpleasant
environments rather than risk change. They like the status quo and
become distressed when disruptions are severe. When faced with
change, they think it through, plan, and accept it into their world.
Relaters-more than the other types-strive to maintain personal
composure, stability, and balance.
In the office, Relaters are courteous, friendly, and willing to
share responsibilities. They are good planners, persistent workers,
and good with follow-through.
Relaters go along with
other seven when they do not agree because they do not want to rock
If you are familiar
with other tools, this may look like a knock-off. I assure you
it isn't. Tony took the premise from Merrill and Reid's work
on Relating Styles and along with studies in Jung, he devised his
own model and instrument over 15 years ago.
Five reasons why every coach
should have this assessment in their
M ulti-rater and Team compatible
A dds value in a cost effective manner
R eports and Workbooks are extensive
T echnical background
Attend the free
teleclass and learn how to add this to your tool kit.
Top Ten Criteria for Selecting an Assessments Tool
Wednesday, January 22, 2003
12:00 to 1:00 P.M. Eastern
~ The Top Ten Criteria to assess the
~ The Benefits on using On-line Assessments
~ The Five Reasons that I have decided to add The Platinum Rule
to my toolkit.
A B C's of Using Assessments to Create Change
November 18 & 25, 2002, from 6-7pm Eastern
To Register: COMPLETED
This is a two-week course running
Mondays at 6pm Eastern starting November 18th 2002, which addresses
the top questions that I get about using assessments.
We will cover a high level overview of
how two of the best known assessments (MBTI and DiSC) stack up
compared to another powerful assessment: The Platinum Rule. Class One
(November 18th): The Top Ten Criteria for Selecting an Assessment
Tool. Class Two (November 25th): Top 10 Ways to Promote Your Coaching
This material is intended for informational and
educational purposes only. Financial, Legal and Professional
information is not Financial, Legal and Professional advice. You
should see a Financial, Legal or Professional in the area in which you
live if you need advice.